by ABFRLadmin | January 23, 2026
As 2026 dawns across India’s bustling fashion landscapes – from Mumbai’s high-energy corporate corridors to Delhi’s aspirational suburbs – ABLBL boldly resolves to unleash transformative power in the lives of style-forward shoppers. This isn’t mere rhetoric; it’s a commitment to the power to create: crafting confident identities that defy wardrobe dilemmas and forging legacies of sophistication and unyielding self-expression. Anchored in the Aditya Birla Group’s heritage of sustainable excellence, ABLBL boasts a powerhouse portfolio of Louis Philippe, Van Heusen, Allen Solly, Peter England, Simon Carter, Reebok, American Eagle and Van Heusen Innerwear.
With over 3,200 brand stores spanning 4.6 million square feet and a presence in over 38,000 multi-brand outlets (as of March 31st, 2025), ABLBL blends innovation, sustainable practices and post-demerger agility to fuel the future of fashion. In this modern era demanding versatility, our house of brands resolves to elevate everyday wardrobes into statements of authority and vitality, resonating deeply in urban India where individuals juggle boardrooms, social scenes and wellness pursuits.
The Resolves
Resolve #1: Uphold our Legacy of Creation
We resolve to uphold our forte in crafting the world’s most iconic fashion brands. At Aditya Birla Lifestyle Brands, creation goes beyond apparel and retail formats. It reflects a commitment to crafting experiences that resonate with changing consumer aspirations while staying true to quality and design excellence.
Resolve #2: Our Vision for Continued Influence
We resolve to continue leading market conversations through strategic storytelling and cultural relevance. Our influence shapes consumer perceptions across premium formals, casuals and activewear. We strive to drive deep brand loyalty and penetration in diverse urban markets.
Resolve #3: Our Enduring Goal to Empower
We resolve to uplift stakeholders through inclusive growth and responsible practices. From artisans and suppliers to employees and customers, our approach ensures that every link in the chain benefits from progress. This empowerment is about creating a ripple effect that builds enduring trust and equips our stakeholders for the future.
Resolve #4: Our Pledge to Stay Agile
We resolve to embrace agility amid evolving opportunities in technology and design. Our journey is forged through adaptation in times of turbulence as we embrace every shift head-on. We aim to position brands dynamically in fast-changing consumer landscapes.
Resolve #5: Our Commitment to Inspire
We resolve to ignite aspirations with purpose-driven excellence. We are catalysts for growth and our goals are guided by ambition. We seek to inspire and craft enriching experiences for our teams at every step. This is where excellence becomes a shared pursuit and purpose becomes the foundation of progress.
The Lasting Power of ABLBL’s Vision
Our commitments transcend fabric, architecting an ecosystem of empowerment. As we step into the future, we are committed to creating, influencing, empowering, adapting, and inspiring with purpose and integrity. Each of these values reflects our endeavour to lead with innovation, uphold excellence, and shape experiences that resonate with the consumer of today. Together, these commitments form the foundation of a journey that is dynamic, responsible, and driven – building not just brands, but stalwarts of trust and evolution.
These resolves go beyond just words; they form enduring realities of benchmarks, sustainable ambition and boundless potential hence proving power, once harnessed, creates legacies that endure.
