Our Brand Stories

by ABFRLadmin | December 26, 2025

In today’s rapidly evolving fashion industry, Aditya Birla Lifestyle Brands Limited (ABLBL) is revolutionising personal style through the power of artificial intelligence (AI). ABLBL, the powerhouse behind renowned labels including Louis Philippe, Van Heusen, Allen Solly, Peter England, American Eagle, Reebok, Van Heusen Innerwear and Simon Carter, seamlessly fuses its storied legacy with AI-led innovation From Code to Closet: How AI is Revolutionising Fashion

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